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Loyalty Rules!Loyalty Rules!
Loyalty Rules!
The Loyalty Effect
Apply Loyalty to your Business
Loyalty Acid Test
Overview
Results
Fred Reichheld: Author / Speaker
Loyalty Library
Press Room
Loyalty Rules!
Results

A few outstanding companies lead their industries in employee and customer loyalty. A handful of these companies beta-tested the Loyalty Acid Test Survey. The following loyalty leader companies have been included in the benchmark results: Enterprise Rent-A-Car, Harley-Davidson, Intuit, L.L. Bean, Northwestern Mutual, SAS, USAA and The Vanguard Group.

View the loyalty leader benchmarks on the sample of Acid Test questions listed below. The list includes one question for each of the six principles, as well as the essential summary question on whether the organization is worthy of loyalty.

Customer Survey Results

Customer Survey

1. Play to Win/Win: Customers can rely on to deliver outstanding quality, service, and value.
2. Be Picky: attracts and retains outstanding people to work for them
3. Keep it Simple: makes it simple to do business with them
4. Reward the Right Results: Customer loyalty is appropriately valued and rewarded at
5. Listen Hard, Talk Straight: communicates openly and honestly
6. Preach What You Practice: I trust personnel to behave with fairness and integrity
7. Overall: I believe this organization deserves my loyalty



Employee Survey Results

Employee Survey

1. Play to Win/Win: is committed to win/win solutions and will not profit at the expense of partners or customers.
2. Be Picky: attracts and retains outstanding employees and partners
3. Keep it Simple: At , we keep organizational structure simple by utilizing small teams
4. Reward the Right results: Employee loyalty is appropriately valued and rewarded at
5. Listen Hard, Talk Straight: communicates openly and honestly
6. Preach What You Practice: I trust leaders to behave with fairness and integrity
7. Overall: I believe this organization deserves my loyalty


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