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Customer Acid Test

Welcome to the Company xYz Customer Survey. Company xYz is working with Satmetrix Systems to conduct a survey that will help us understand your views as a Company xYz customer. Satmetrix Systems specializes in employee and customer experience measurement. The following survey will help us design programs to better serve you.
The survey should only take about 5-10 minutes. Please complete the survey no later than X date.
Thank you very much for your time and for participating in this important effort!
1. How likely are you to continue buying Company's products and/or services from Company xYz?
2. If you were selecting a similar vendor for the first time, how likely is it that you would choose Company xYz again?
3. Overall, how likely are you to provide enthusiastic referrals for Company xYz?
4. Overall, how satisfied are you with Company xYz?
5. Please rate your level of agreement with the following statements.
Attribute Agreement
Company really cares about building a relationship with me
Company communicates openly and honestly
Company is committed to win/win solutions (does not take advantage of its partners or customers)
I trust Company's leaders and personnel to behave with fairness and integrity
Customer loyalty is appropriately valued and rewarded at Company
I believe Company deserves my loyalty
Over the past year, my loyalty to Company has grown stronger
Company values people and relationships ahead of short-term profits
Company makes it easy for me to do business with them
Company sets the standard for excellence in its industry
Company has a winning strategy (superior economics in serving its customers)
Company attracts and retains outstanding people (employees, partners, etc.)
Company creates innovative solutions that make my life easier

Descriptive Information
6. How long have you been a customer of Company xYz? (Check one)
Less than one year
One to under three years
Three to under five years
Five to under ten years
Ten years or more
7. What is the one thing this company can do to increase your loyalty to them?