Loyalty Effect Essay #6: The Cost of Investor Disloyalty Essay 6/1/98 by Frederick F. Reichheld The average publicly-owned company can expect to lose half its owners over the course of the next eleven months. Loyalty Effect Essay #5: The Satisfaction Trap Essay 5/1/98 by Frederick F. Reichheld Remember: It’s not how satisfied you keep your customers, it’s how many satisfied customers you keep! Loyalty Effect Essay #4: The Forces of Loyalty vs. Chaos Essay 4/1/98 by Frederick F. Reichheld Unlike well-evolved institutions, the average Fortune 500 company expires in 40 years. Loyalty Effect Essay #3: In Search of Failure Essay 3/1/98 by Frederick F. Reichheld Here's a test. Over the last ten years, who would have become richer: an investor who built a stock portfolio out of the companies profiled in In Search of Excellence, or someone who merely matched the mediocre performance of the S&P index? Loyalty Effect Essay #2: The Metaphysics of Measurement Essay 2/1/98 by Frederick F. Reichheld Measures, by establishing the feedback loops that are the foundations of learning, define what an organization is and what it will become. Loyalty Effect Essay #1: Loyalty and Learning Essay 1/1/98 by Frederick F. Reichheld Today's accounting systems - the measurement framework which defines corporate reality and focuses organizational energy - have changed little since they were developed to meet the learning requirements of 19th century steel and textile manufacturers.
(c) Bain & Company, Inc.