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Loyalty Rules!Loyalty Rules!
Loyalty Rules!
Author Interview
Featured Companies
The Loyalty Effect
Apply Loyalty to your Business
Loyalty Acid Test
Fred Reichheld: Author / Speaker
Loyalty Library
Press Room
Loyalty Rules!

"Loyalty rules at every level. Loyal employees in any company create loyal customers, who in turn create happy shareholders. The process sounds easy but it's not, and it has defeated some of the bigger organizations of the twentieth century. Fred Reichheld admirably - and correctly - argues that the art of loyalty and relationship building provides us with the keys to making a modern organization actually work."

Sir Richard Branson, Chairman, Virgin Group

"Reichheld's previous work proved that people and profits needn't be at odds - they can, in fact, be mutually supportive. Now, Loyalty Rules! provides the tools for leaders to implement this simple yet revolutionary concept and help ensure long-term success. Through concrete actions and winning strategies, Reichheld shows how people at all levels of an organization can promote loyalty and, in turn, create greater outcomes for all stakeholders. A valuable message for both the public and the private sector."

Richard A. Gephardt, Democratic Leader, U.S. House of Representatives

"Once again, Fred Reichheld clearly demonstrates the importance of building customer loyalty. He provides rigorous checklists and compelling real-life examples that prove loyalty building is not only good business, it's also good corporate citizenship. This is a philosophy we live by at L.L. Bean, and one with which I couldn't agree more."

Leon A. Gorman, President, L.L.Bean

"In The Loyalty Effect, Fred Reichheld showed us that indeed, loyalty 'is the hidden force behind growth, profits, and lasting value' - the intangible that binds an organization together and manifests the strength and quality of its culture. In Loyalty Rules!, he identifies and illustrates the simple rules and timeless principles that cultivate this hidden force and bring lasting value to enterprises that can implement and master them."

Robert T. Herres, General, U.S. Air Force (retired), and Chairman, USAA

"Our philosophy is to develop mutually beneficial relationships with all of our stakeholders. For only if there is mutual benefit can the relationship result in loyalty or, equivalently, be sustainable over a long period of time. This book will help you achieve both."

Jeffrey L. Bleustein, Chairman and CEO, Harley-Davidson, Inc.

"Loyalty is a crucial element of business, and it differentiates a company from the rest of the pack - especially in today's high-tech society. With its case studies and insights, Loyalty Rules! constitutes an excellent practical guide for building and fostering loyalty within any organization."

Andy Taylor, President and CEO, Enterprise Rent-A-Car

"Fred Reichheld is a truly original thinker, and in Loyalty Rules! he brings his nontraditional, loyalty-based strategies to life. Combining Reichheld's deep insight and wide-ranging experience with compelling anecdotes, the book provides a great template for winning in today's ultra competitive marketplace."

Jack Brennan, Chairman and CEO, The Vanguard Group

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